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How much value does having a strong brand add to your business? And what's the difference between a brand that's hot and a brand that's not? Are you as brand savvy as you think?

For our next Google Hangout, we're joining forces with Google Entrepreneurs to explore the world of branding - we're talking building your brand, to protecting it and everything in between!

Ahead of the live event (July 15th), we've asked the experts to share their knowledge, top tips, success stories and failures in the world of brand building. First up is our very own Founder, Richard Branson.

And lastly, if you want to join the conversation, we'd love to hear from you on Twitter - be sure to use #BuildYourBrand

How to create a red hot brand - Richard Branson

Virgin’s success can be attributed to a lot of different decisions and actions, however the defining factor that has kept us in business, and growing, for more than 40 years is the strength and reputation of the brand.

The most important elements of building your brand

Laura Roeder is the founder of Edgar, a social media automation tool, designed to prevent updates from going to waste. She knows a fair bit about how to build and sustain a successful brand!

Who is the real character behind your brand?

"When building my business, the most important question I asked myself was, ‘Who is Saint Luke?’

For me, this is the point where the brand was born. It’s not just about defining gender or an age range – it’s about really getting into the nitty gritty of who this ‘person’ I wanted to base my brand around is."

Image by Tommy Trenchard/British Red Cross

Five red hot brand hacks from the Red Cross

As part of our upcoming Google Hangout on “How to build a red hot brand”, the British Red Cross is sharing important brand hacks every organisation should be taking advantage of.

How to create a meaningful brand

“I used to believe that having a brand was simply creating a logo and placing it onto your product. I then came to understand that creating a brand isn’t an easy task; it takes blood, sweat and many years of tears.

"Creating a brand is a craft. You are creating an entity that lives, breathes and oozes the aura of what your business stands for. In African culture we have a proverb, ‘stand for something or fall for anything’ – what your business stands for is what the brand should reflect."